Digital Leadership Annual Giving Officer

Posted on 09/30/2022

University of Michigan

Ann Arbor, MI

The Digital Leadership Annual Giving (DLAG) Officer, in collaboration with the Directors of Annual Giving and Digital Fundraising, will establish a new digital program to increase giving from our current annual giving donors and create a pipeline of new donors. The person in this position will be using mostly digital tactics and strategies to contact, engage, solicit, and steward a set of both loyal and new donors to the College. They will work closely with teams across LSA Advancement on impactful projects like giving days. They will also coordinate with our departments and programs to help match leadership annual giving donors ($1K – $25K) with their most pressing financial needs. The DLAG Officer will create an innovative plan to raise money and engage supporters with inspiring digital communications across a variety of channels. They will set ambitious goals and deliver results using a number of digital strategies and tools to target our many LSA audiences.


The following responsibilities are done individually as well as collaboratively within a team. They are conducted in trust, with authenticity and integrity, and are inspired by curiosity, creativity, and fun. With an Advancement-centric approach, we strive to be effective and positive members to grow our culture based on what we do, how we do it, and our commitment to each other. As such:

  • We thrive in a collaborative, team-based, positive work environment
  • We foster a diverse, equitable, and inclusive team climate
  • We actively participate in our team and Advancement discussion groups to address opportunities and best practices that promote the Advancement model
  • We solve problems creatively and strategically, making decisions that support short-term goals and consider long-term objectives in collaboration with partners

Identify, solicit, & steward leadership annual fund donors (40%)

  • Research and analyze data to identify prospects; contact and schedule prospects for appointments; execute discovery visits online through calls or virtual meetings
  • Educate prospects about College priorities; and secure leadership annual fund gifts ($1K to $25K) through mostly digital asks (email, video, texting); using targeted direct mail and other tactics when needed to create a multi channel approach
  • Use tools such as texting, ThankView, Evertrue (and others you/we discover) to create a meaningful and successful communication journey to secure visits and leadership gifts
  • Write and produce meaningful and memorable stewardship correspondence in collaboration with our stewardship team.
  • Participate in goal setting with annual giving and fundraising teams, both for the year and our upcoming campaign
  • Meet your fundraising metrics, including outreach attempts, contacts, proposals, donor retention, acquisition, and referrals.

Collaborate on existing annual giving and fundraising priorities (20%)

  • Work with LSA’s Director of Digital Fundraising and collaborate on matching/lead donor opportunities for Giving Tuesday and Giving Blueday, and other crowdfunding campaigns
  • Collaborate with LSA’s Director of Annual Giving and External Relations to coordinate data and solicitation materials as we grow our leadership annual giving donor base
  • Identify needs in LSA departments and programs that would match with the interest of new and existing leadership annual giving donors
  • Coordinate with College Connections colleagues to follow-up on leads and convert into donors

Data and Analytics (20%)

  • Effectively move leadership annual donors through the pipeline, working with our major gift teams (and other U-M units as needed)
  • Utilize dashboard tools, data analytics and partnership with the Business Intelligence team as well as other internal colleagues to identify donors for targeted outreach.
  • Leverage data from existing annual giving and digital strategies and partner with the team to target the most strategic set of potential and existing donors
  • Use innovative new tools (like Evertrue) to identify alumni and donors that are most likely to give to their favorite causes

Participate in Advancement Culture and perform as a positive team member (10%)

  • Participate, and add to, the Advancement culture by engaging in committees or clubs, helping on interview teams, and other opportunities that arise
  • Meet weekly with team to launch new projects, share updates on ongoing assignments, and focus on deliverables
  • Actively participate in the fundraising and annual giving planning process; contribute to team meetings to help create team norms and processes
  • Adhere to department customer service standards
  • Foster an inclusive and supportive team climate; and display authentic, positive engagement in meetings and events

Key Area of Responsibility: Diversity, Equity, and Inclusion (10%)

  • Attend and participate in required LSA and U-M trainings
  • Attend and participate in annual Advancement and Development DEI trainings and workshops
  • Work on at least one DEI project each year to move us forward toward achieving our DEI goals in Advancement
  • Continually look for ways to incorporate diversity, equity and inclusion principles into your everyday work to help build an inclusive and equitable annual giving program.

Required Qualifications: 

  • Bachelor’s degree
  • Two or more years of experience in development with a focus on annual giving and/or digital fundraising.
  • Experience inspiring action from constituents in one on one interactions or through direct marketing efforts (or equivalent experience in sales, education, tech, marketing)
  • Experience using digital technology, tools, and platforms to achieve strategic goals
  • Experience working with sensitive and confidential data

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