Donor Experience Officer/Assistant Director of Annual Giving

Posted on 08/26/2022

University of Massachusetts Lowell

Lowell, MA

The Donor Experience Officer/Assistant Director of Annual Giving is a digital-first fundraiser who works to retain and upgrade loyal and mid-level donors and also acquires new donors from engaged and unengaged donor groups.  Working on the annual giving team, this person will leverage digital communication tools and be adept at expressing gratitude and raising philanthropic dollars.  Additionally, they will serve as the team lead for a variety of annual giving programs including senior class gifts and recurring giving strategies, while playing a leadership role in Days of Giving.

Individual Fundraising (45%)

  • Actively engage, build relationships, and solicit a portfolio of supporters and prospects.
  • Manage a hand-selected portfolio of approximately 700 current and lapsed donors.
  • Execute monthly and quarterly touchpoint cadences (averaging 35+ outbound touchpoints per day) across their portfolio to ensure consistent and relevant donor communication.
  • Leverage technology including EverTrue’s cloud platform, social media platforms and video conferencing software tools to build rapport; steward and solicit donors in an alumni centric, targeted, high-velocity manner.
  • Meet and exceed clearly defined activity, donor and revenue retention, and reactivation goals.
  • Senior Class Giving, Recurring Giving, and Donor Retention (30%)
  • Manage the Senior Gift Campaign – organize and implement a strategy to maximize senior participation in the annual senior gift campaign, including direct solicitation.
  • Develop and execute a strategy to encourage recurring donations.
  • Develop and execute a plan to grow membership in and steward members of the True Blue Society, which recognizes donors who give two or more years consecutively.
  • With the Director of Annual Giving, develop an effective multichannel renewal appeal strategy for current and lapsed donors.

Days of Giving (10%)

  • Assist the Annual Giving team with all aspects of Days of Giving at UMass Lowell; including but not limited to marketing, campus outreach, on-campus events, the GiveCampus platform, and stewardship to achieve the donor goal.

Campus and Partnerships (5%)

  • Build relationships across the University campus to be in a position to connect donors with relevant individuals when applicable.
  • Be fluent in the “menu” of engagement and philanthropic opportunities across the university (regional alumni events, on campus events, mentorship and volunteer opportunities, crowdfunding campaigns, fundraising priorities) to inform conversations and solicitations.
  • Embrace a “mile-wide and inch-deep” approach to serving as a proactive advisor on resources available to donors across the institution.

Advancement Partnerships (5%)

  • Aid in outreach and follow up for events and activities on behalf of Development and Alumni Relationships.
  • Develop effective partnerships with co-workers in Advancement by freely sharing appropriate information and providing assistance when needed. Ensure optimum service to all internal and external partners in response to all requests for service and information.

Other (5%)

  • Other related duties as assigned by the Director of Annual Giving and/or Associate Vice Chancellor.

Minimum Qualifications (Required):

  • Bachelor’s degree required and three to five years of professional experience in sales, fundraising, marketing or transferable skills.
  • Enthusiasm and willingness to make direct person-to-person requests for donations.
  • Experience in a donor and/or customer-facing communications role
  • Proficiency with computers, data management, and data analytics.

Additional Considerations:

  • High degree of grit and resilience.
  • Unceasing “can do” attitude.
  • Experience in higher education is preferred.
  • Excellent interpersonal, written and verbal communication skills across mediums, especially via video conferencing.
  • Strong collaboration and organizational skills, as well as the ability to prioritize effectively.
  • Strong work ethic with a desire to become a leader in the development space.
  • Able to handle confidential material responsibly and interact professionally with a wide spectrum of individuals.

Special Instructions to Applicant:

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting.  All other candidates will be considered after that period.

This is a SEIU Professional Union position, Grade 17.

Initial review of applications will begin immediately and continue until the position is filled.  However, the position may close when an adequate number of qualified applications is received.

Please include a resume and cover letter with your application.  Names and contact information of three references will be required at the time of application.

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