Annual Giving Manager

Posted on 09/30/2022

University of Maryland

College Park, MD

The Office of Annual Giving generates annual financial support for the University of Maryland (UMD) as a Development team within University Relations (UR). This critical work includes multi-channel direct marketing tactics geared to acquire, retain and upgrade annual donors. This team drives alumni donor growth for major gift efforts and UMD’s future fundraising pipeline and is responsible for US News and World Report alumni donor participation rate which is a campus priority.

As a member of the Office of Annual Giving, the Annual Giving Program Manager will report to the Director of Annual Giving. They serve as an expert consultant and liaison for assigned schools, colleges, and units – ensuring that UR and campus partners utilize the most efficient, creative, and effective annual giving strategies across UMD’s direct response mediums: e-solicitation, direct mail appeals, a student call center, crowdfunding, texting, social media advertising and giving day.
This person will analyze results to identify growth opportunities and develop creative, data-driven strategies to improve donor participation and increase revenue. The Annual Giving Manager will contribute to annual planning and budget allocation, collaboratively deploying resources in smart, innovative ways that maximize annual growth and expand UMD’s base of support.
The Annual Giving Manager works in an environment dedicated to advancing the mission of University Relations and of the University of Maryland, building positive and meaningful relationships with colleagues and constituents, and expanding annual donor participation and increasing dollars raised for UMD and campus partners.
Minimum Qualifications: 
Education (include licenses, certifications, etc.):
Bachelor’s degree required.

At least 3 years of relevant work experience in fields such as marketing, development, nonprofit management, alumni relations, individual giving, digital marketing, social media and digital media promotions, or similar required.

Knowledge, Skills, and Abilities:

  • Strong knowledge of fundraising or marketing principles, concepts, and techniques.
  • Strong interpersonal, communication, writing, project and time management skills required.
  • Ability to proactively perform strategic data analysis to define and refine efforts, analyze problems, and implement solutions.
  • Demonstrated ability to plan, organize, and manage multiple complex projects with limited direction.
  • Ability to work as part of a team and also be a team leader.
  • Experience leading projects from the concept stage through implementation.
  • Very strong writing experience for web and direct mail appeals preferred.
  • Familiarity with basic HTML preferred.


  • Masters Degree
  • Thorough understanding of and insight into digital/new media landscapes including social media and website tools, trends, and analysis.

Additional Information: 

  • For best consideration, please apply by October 13, 2022.
  • Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.
  • Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.
  • Salary Range: low 60s to upper 70s.
  • This position allows for a combination of in-person and telework days as approved by the supervisor. Guidance regarding hybrid work is subject to change at any time to align with operational or business needs.

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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