Assistant Director of Annual Giving

Posted on 01/12/2024

UNC Wilmington

Wilmington, NC

The Assistant Director of Annual Giving, under the guidance of the Associate Director, will develop and execute annual solicitations targeted to assigned audiences. Solicitations will focus on a variety of goals including acquisition, retention, reactivation, and upgrades.
Summary of Work: 
Campaigns will be a multi-channel approach and may include:
  • Digital initiatives: email solicitations, texting campaigns, digital ads, one-day challenges, and crowdfunding campaigns
  • Direct mail appeals
  • Call center outreach
  • Peer-to-peer campaigns

This is a great professional opportunity for innovative marketers who are persuasive writers, data-driven, detail-oriented, tech-savvy and collaborative. UNCW’s Division for University Advancement offers a fast-paced yet lighthearted working environment where work-life balance and teleworking flexibility are afforded, all while honoring our values of accountability, collaboration, and efficiency.

While the bulk of work hours will be Monday-Friday 8 a.m. – 5 p.m., this position will be expected to be available some evening and weekend hours to effectively engage on-campus audiences.
The Division for University Advancement is responsible for the following primary goals:
  • Coordinate a campus-wide, comprehensive effort to raise philanthropic funds that support the strategic plan and mission of the university.
  • Manage an inclusive alumni engagement program designed to serve and engage nearly 100,000 alumni as ambassadors, advocates and donors.
  • Strengthen and expand UNCW’s donor pipeline through effective discovery, cultivation, solicitation and stewardship strategies.
  • Ensure that external boards (UNCW Foundation Board, Board of Visitors, Student Aid Association Board, Alumni Association Board of Directors and the Friends of UNCW) are effective in their mission of supporting UNCW.
The division’s fundraising efforts are enhanced by effective partnerships with the campus community as well as external constituents including alumni, parents, corporations, foundations, volunteers and friends. Development areas include annual giving, leadership annual giving, major gifts, principal gifts, corporate and foundation engagement and planned giving, as well as alumni engagement. Prospect development, events and board management, stewardship, communications and advancement services are support services for the fundraising activities of the division.
Minimum Education and Experience:
  • Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills & Experience:
  • 2-3 years of fundraising experience
  • Sales, public relations or direct marketing experience
  • Knowledge of Raiser’s Edge or similar CRM
  • UNCW graduate

To apply for this job please visit