Assistant Director, Direct Marketing (Open to Remote)

Posted on 02/16/2023

Stanford University

Stanford, CA

Reporting to the Director of Direct Marketing, a unit within the Office of Development (OOD), the Marketing Specialist is responsible for participating in the development and implementation of marketing initiatives, enabling programs and campaigns to meet business objectives.

Stanford Medicine is comprised of Stanford University School of Medicine, a premier research-intensive medical school, and Stanford Health Care, a hospital that is nationally recognized for quality patient care and leading-edge technology. Stanford is committed to a donor-centric approach to development. Every member of the Office of Development staff plays a role in providing the university’s donors with the service and attention that ensures an exceptionally positive and fulfilling philanthropic experience. Stanford also believes that diversity and excellence go hand-in-hand and so hires individuals with a commitment to working effectively with colleagues and donors from diverse backgrounds.

Stanford’s top-ranking Medical Center Development (MCD) team continues to build upon the generous support of its donor community and is in the early stages of launching the next major fundraising effort for Stanford Medicine with newly defined philanthropic priorities in alignment with the Stanford University-wide strategic vision. Core fundraising will focus on groundbreaking initiatives such as the Innovative Medicines Accelerator, a new Department for Health Policy, the new Stanford Cancer Center, expanded state of the art research facilities that bring together basic science, translational medicine and clinical care, expanded clinical programs and facilities in the South and East Bay, as well as other Stanford Medicine fundraising priorities.

Job Purpose:

The Assistant Director of Development to support fundraising programs and activities for the Stanford Health Care team. This role is ideal for someone who thrives in a fast-paced environment and enjoys being part of a collaborative team. You will work with internal partners and external vendors and build relationships to ensure successful delivery and measurement of annual giving campaigns for Medical Center Development. You will also exhibit patience, flexibility, sharp attention to detail, a high level of professionalism, a strong sense of priorities, and a superb level of tact and discretion.

Marketing Support – 40%

  • Conduct competitive benchmarking and analyze campaign/program effectiveness used to inform decisions regarding strategic marketing direction, audience segmentation and prospect targeting.
  • Provide insights and recommendations for future appeals based on findings of previous MCD campaigns, as well as best practices established by other units.
  • Assess market opportunities and research development & marketing trends
  • Monitor and oversee program budgets to meet program goals.
  • Lead bi-annual planning meetings and regular check-in meetings with partners.

Project Management – 30%

  • Lead schedules for MCD annual giving campaigns for mail and email, including: vendor management, design, development, production, quality assurance, etc. to ensure all campaigns deploy on time and within budget.
  • Utilize Basecamp, Slack and other pertinent tools to manage communications and deliverables with partners to ensure timelines are adhered to.

Reporting – 20%

  • Retrieve and review gift reports to generate pivot tables and presentations demonstrating performance for each campaign, as well as mid-year and year-end results for each MCD annual fund.
  • Track, review and share campaign analytics and gift results from email campaigns.

Administrative Management – 10%

  • Preparing agendas, taking meeting minutes, scheduling meetings, booking conference rooms, providing AV setup, and tracking on post-meeting follow up as needed.
  • Solicit vendor estimates, submit, verify and track purchase orders and invoices for MCD projects.

Core Duties: 

  • Provide marketing support and project management to ensure successful delivery of annual giving campaigns & programs.
  • Assist in the design, production and deployment of fundraising materials.
  • Review and track funds and report on success of campaigns.
  • Assist in market research and data analysis.
  • Communicate openly and manage collaboration across partner teams to achieve goals.

* Other duties may also be assigned

Minimum Requirements: 

Education & Experience:

Bachelor’s degree and two years of relevant experience or combination of education and relevant experience.

Knowledge, Skills and Abilities:

  • A demonstrated ability with Microsoft Office suite, especially Excel, Word, PowerPoint, and Outlook.
  • Knowledge of marketing automation and database systems a plus.
  • The ability to work efficiently, meet deadlines, and achieve goals.
  • The ability to multitask and prioritize quickly and professionally in response to requests.
  • Excellent interpersonal skills and ability to interact with a wide range of people.
  • Outstanding communication skills and exceptional attention to detail and follow through.

This role is open to candidates anywhere in the United States. Stanford University has five Regional Pay Structures. The compensation for this position will be based on the location of the successful candidate.

The expected pay range for this position is $64,000 to $91,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

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