Assistant Director of Annual Giving

Posted on 06/03/2024

St. John's University

Queens, NY

The Assistant Director reports to the Director of Annual Giving in managing day-to-day operation of the Annual Giving Office, ensuring that professionalism is maintained and tasks are appropriately prioritized.

Essential Functions:

  • Coordinate fundraising efforts for the Student Philanthropy program with the primary goal of creating student awareness and engagement activities and a long-term goal of raising participation in annual giving from current students and soon-to-be alumni.
  • Collaborate with representatives from Institutional Advancement and offices across campus.
  • Develop and implement direct mail strategies to effectively engage with our target audience and achieve fundraising goals.
  • Manage the entire direct mail process, including data segmentation, print production, and postage coordination.
  • Ensure accuracy and quality control of all direct mail materials, including letters, brochures, donation forms, and envelopes.
  • Track and analyze the performance of direct mail campaigns and make data-driven recommendations for improvement.
  • Coordinate with outside vendors, such as printers and mail-houses, to ensure timely delivery and cost-effective execution of direct mail appeals.
  • Execute all phone program operations, including outbound fundraising calling to alumni, parents, and friends and selected event-related calling.
  • Demonstrate exceptional proficiency in use of the phone program technology as well as management and training of student callers and student supervisors.
  • Establish and maintain a positive, enjoyable workplace that contributes to student engagement while utilizing technology to run the phone program effectively.
  • Provide creative and innovative solutions to contact rate, fulfillment, and other challenges of implementing a phone program.
  • Prepare reports on a weekly, monthly, and annual basis.
  • Increase participation from alumni, friends, current students, and parents of current students.
  • Demonstrate a strong knowledge of Microsoft Word, Excel, Access, and Outlook/e-mail programs.


  • Bachelor’s degree in marketing, communications, nonprofit management, or a related field.
  • Must possess an understanding of annual fund strategies and experience with Phonathon program operations and management; knowledge of emerging trends; an analytical mind and team-oriented style; and excellent written and oral communication skills.
  • Must have skills and understanding of computer software used in the Phonathon program.
  • Must have experience working in a fast-paced office environment where writing and editing are central to the position.
  • Applicable sales and marketing experience a plus.
  • Be able to meet deadlines and handle multiple responsibilities.
  • Must have skills in customer service and handle donor questions and concerns in a professional manner.
  • Must work well as a member of a professional team.

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