Campaign Management

• Working closely with the Director, internal departmental teams, and any external vendors, help build
  and execute an integrated multi-channel annual communications schedule for donors and patient prospects.
• Coordinate with the Director, creative, and editorial to identify campaign story topics from a variety of audiences (i.e. patients, doctors, students, alumni) and manage the asset collection and fact-checking process.
• Oversee the preparation of all Direct Response offline and online campaigns materials based on defined project scope, production schedule, and overall program strategy.
• Serve as the team’s liaison to ensure Direct Response messaging, content, email, and mail communications coincide with overall departmental messaging strategy and organizational branding.
• Manage the approval process and flow for all campaign copy & creative. Partner with internal stakeholders to ensure all content is vetted, reviewed, and approved in advance of production deadlines.
• Coordinate key internal teams (Development Administration, Gift Processing, General Counsel, etc.)
  to ensure Direct Response campaigns follow all organizational mandates and legal requirements.

Campaign Production Management

• Ensure campaign production specifications are correct and fulfilled during the production process.
• Support the Director in developing mail and email segmentation strategies. Oversee all mail & email data files and other report exports to support direct response solicitations and results analysis.
• Manage all Direct Response campaign data pull within Blackbaud CRM.
• Perform quality control checks throughout the production process (i.e. print proofs, press checks, mail-shop personalization and insertion, email review & testing, etc.) to ensure accuracy at each step.
• Support the reconciliation of campaign expenses against budget estimates and actual quantities.
• Support campaign performance reporting and analytics as needed, with an eye towards identifying testing opportunities for future campaigns.
• Evaluate existing Direct Response workflows and processes. Update existing or create new documentation as needed, and disseminate as needed for total consensus across the department.
• Other duties as assigned.

Minimum Qualifications:

• To qualify you must have a Bachelors Degree required
• 5-7+ years of experience in a university/medical center/healthcare/non-profit or comparable corporate setting.
• High degree of computer literacy required, specifically knowledge of MS Office package, including Outlook, Word, PPT, Excel and Advance.
• Excellent organizational skills and impeccable attention to detail.
• Superb communicator in both writing and speech, with major phone and in-person communications skills.
• Ability to manage numerous projects simultaneously in a fast-paced work environment.
• Excellent listening and problem-solving skills.
• Possesses: intellectual curiosity, kindness, integrity, and a sense of humor, even and especially in times of stress.
• Ability to work both independently and as part of a team .
• Adaptability and openness to criticism.
• Sense of urgency in completing projects.