McDonogh Fund Digital Gift Officer

Posted on 08/01/2023

McDonogh School

Owings Mills, MD

General Summary:

The McDonogh Fund Digital Gift Officer (DGO) is responsible for enhancing constituent engagement and driving philanthropic support to the McDonogh Fund for donors under $2,500. The DGO serves as a frontline fundraiser and is expected to leverage digital outreach and tools to drive philanthropic support and participation in the McDonogh Fund.

Essential Functions:

  • Provide strategic direction for digital solicitation and engagement for McDonogh Fund donors giving under $2,500
  • Utilize social media platforms and virtual communication tools to drive giving, with a special focus on young alumni, alumni in college, the senior class, new parents, and recurring donors
  • Proactively seek out and onboard new technologies to drive engagement and solicitation
  • Manage a portfolio of approximately 500 prospects under $2,500 for the McDonogh Fund
  • Execute 40 – 60 outbound touchpoints daily, including, emails, texts, social media posts, and virtual meetings. Track outreach actions in Raiser’s Edge NXT
  • Oversee the 5th, 10th, and 15th reunion gift efforts. Develop digital strategies to promote reunion giving
  • Monitor constituents’ engagement behavior to source and qualify new annual giving prospects or find former donors who could be reactivated
  • In partnership with the Director of the McDonogh Fund and Advancement Services, identify and qualify donors to be moved along the major gift pipeline
  • Share impact stories digitally and steward current donors to promote donor retention
  • Assist with the planning and proofing of the Annual Report of Giving
  • Other duties as assigned

Recommended Employment Qualifications:

Must have a college degree and 1-3 years of professional experience in fundraising, marketing, customer service, or a similar client-facing role.

Additional Experience:

  • Experience working with the Google suite of products, Zoom, Slack, and fundraising databases or CRMs (Raiser’s Edge preferred)
  • Expertise in using a variety of digital communication platforms, including social media, peer-to-peer texting, email marketing, and videoconferencing

Additional Requirements:

  • Ability to effectively manage and motivate volunteers
  • Ability to thrive in a fast-paced and sophisticated fundraising environment
  • All McDonogh employees should uphold the School’s mission and philosophy, and demonstrate the School’s core character values.
  • Commitment to continued learning (personal and team) and development on issues of Diversity, Equity, and Inclusion
  • Demonstrated ability to organize time, handle multiple priorities and deadlines, be self-motivated and able to participate effectively in a team
  • Interest in adopting and working with new technologies to engage and solicit constituents
  • Interest in and comfort with fundraising
  • Must be driven to set and reach challenging goals
  • Must have a high degree of integrity with the ability to maintain confidentiality and discretion at all times
  • Strategic thinker with a creative, solutions-oriented approach to addressing challenges
  • Strong verbal and written communication skills and a thorough understanding of individual and special gift fundraising principles

Working Conditions:

Evening and weekend hours may be required. Lifting and carrying of equipment is not typical but may be required on rare occasions. Lifting up to 25 pounds. Other working conditions include climbing stairs, walking around campus, sitting, standing, and significant computer use including extensive close use of a computer monitor.

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