Workshop: Digital Fundraising

Overview


Welcome to AGN’s Digital Fundraising workshop! This virtual event will take place online using Zoom and will begin on Thursday, December 15th at 11:30AM EST. You will be able to access each general session 5 minutes prior to its start time. To join the event, review the information and zoom links on the "Join Sessions" tab.


As annual giving programs at educational institutions navigate a rapidly changing and technology-driven world, many are doubling down on digital fundraising. Building on age-old fundraising fundamentals while incorporating new techniques and emerging technologies, teams are finding effective ways to engage and solicit donors through digital channels. Doing so in an orchestrated way not only helps to enhance the donor experience today—it strengthens the base of philanthropic support for tomorrow.

Join us on Thursday, December 15th, for an interactive online workshop that will provide you and your colleagues with a framework for developing an effective digital fundraising strategy.

Participants will have an opportunity to:

  • Discover the latest trends and best practices in digital fundraising
  • Meet and get to know colleagues from other institutions
  • Find out how other organizations approach their work
  • View and discuss real examples, issues, and ideas
  • Examine your own efforts and identify opportunities for improvement
  • Obtain tools, templates, and other materials
  • Earn CFRE credit
  • And more!

If you need technical or customer support at any time prior to or during the event, please contact our dedicated support representative at 888.407.5064 or [email protected].

 

Join Sessions


To participate in a live session, please click below on the title of the session you wish to join. When a separate window opens in Zoom, please enter the password listed under the session title. Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering Meeting ID 833 4852 5646. If you have any issues with the audio through your computer, we strongly advise you to dial in using the phone number.


Welcome/Overview of the Day
(Password: DIG2022)
11:30-11:45 AM Eastern Time

Review the day's agenda and find out how to get the most out of AGN’s resources.


Introductions, Institutions, & Issues
(Password: DIG2022)
11:45AM-12:30PM Eastern Time

Meet peers from other institutions and learn about their program structures, goals, and challenges.


Individual Assignment/Break

12:30-1:00PM Eastern Time

Work independently on an assigned task and take some time to rest, get a snack, check email, etc.


Assessing Opportunities
(Password: DIG2022)
1:00-1:45PM Eastern Time

Use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.


Individual Assignment/Break

1:45-2:00PM Eastern Time

Work independently on an assigned task and take some time to rest, get a snack, check email, etc.


Show & Tell
(Password: DIG2022)
2:00-3:25PM  Eastern Time

Share an example, a special initiative, or new idea and get feedback from your group on how to make the most of it.


Bringing It Together
(Password: DIG2022)
3:25-3:30PM Eastern Time

Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.

 

For more information, please contact us at 888.407.5064 or [email protected]

Faculty


Christy Moss

Christy has over 15 years of experience in annual giving and educational fundraising. She currently serves as Vice President of Membership and Marketing at University of Illinois Alumni Association, and has additional experience working at Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.

 

Kara Tompkins

With over 10 years of experience in annual giving and educational fundraising, Kara has led programs at Syracuse University, SUNY Cortland, and Clarkson University. Her other experience includes work as a volunteer firefighter and EMT in her local community. She holds a B.S. in Interdisciplinary Social Sciences from Clarkson University and an M.A. in Higher Education Administration from Stony Brook University.

 

 

Dan Allenby Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support.

Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Event Materials

Please click on the links below to access the workshop materials and additional training tools. 


General Materials


For more information, please contact us at 888.407.5064 or [email protected]