Job Purpose: 

The Assistant Director, Annual Giving Direct Marketing, oversees direct mail, email, web, and social media outreach for soliciting and stewarding the College’s alumni, students, parents, and faculty/staff for annual gifts up to $5,000 to support the major gift pipeline. Collaborates closely with the Senior Director, Annual Giving, to develop the annual goals, strategy, and calendar for annual giving solicitations and stewardship. The Assistant Director develops and executes marketing plans and messaging for alumni direct mail and digital communications for all campaigns, including CofC Day.

Job Duties: 

• Develops, coordinates, and implements  solicitation and communications calendars for Annual Giving. Drafts messages and manages direct mail design, production, and distribution. Coordinates campaign message promotion with website, email, and social media outreach to alumni, students, parents, faculty, and staff. Develops stewardship calendar to recognize and retain annual donors and increase both the number of donors and the average donation amount year-over-year. 
• Leads planning and execution of CofC Day each year. Coordinates with Alumni Affairs and IA colleagues, President’s Office, Academic Affairs, Athletics, Student Affairs, and Admissions to ensure campus-wide awareness and leverage participation. Collaborates with Alumni Engagement team to coordinate regional celebrations. Coordinates with Assistant Director, Student and Young Alumni Giving, to develop plans for student engagement, solicitation, and stewardship to build a culture of philanthropy for the College. Oversees Student and Alumni Honor Roll digital recognition. 
• Analyzes program and campaign results, interprets giving trends, reports progress, and provides leadership in revising and enhancing programs where necessary to achieve fundraising goals. Regularly meets with colleagues and campus partners to review goals and strategies for solicitation and communications.

Minimum Requirements: 

Bachelor’s degree and at least three years proven direct mail and marketing experience required. Working experience in higher education is preferred. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills, and Abilties: 

Must be self-motivated, well-organized, detail-oriented, and possess effective written and oral communication skills. Must demonstrate an understanding of sophisticated fundraising and marketing techniques, volunteer management, donor relations, and stewardship. Should have the ability to forge strong working relationships with others and a capacity for engaging confidence and trust among prospects and donors. Willingness and ability to work both independently and as a part of a team. Computer literacy with Word, Excel, and Raisers’ Edge or a similar CRM system required.

Additional Comments Regarding Position: 

Must be able to work flexible hours including some evenings and weekends. Some travel is required.

Special Instructions to Applicants: