What You’ll Do: 

The assistant director will be an important member of a newly formed marketing team focused on implementing centralized, cross-university annual giving marketing strategy.

The assistant director will help plan and implement multi-channel annual marketing campaigns for all of Tufts’ annual giving programs. These campaigns will include all or some of the following channels: Email, direct mail, phone, crowdfunding, P2P texting, giving days, social media and digital advertising. They will ensure best practices are developed and deployed while also ensuring that marketing efforts test new and existing strategies. The assoc./asst. director will also work with the AFM team to ensure all campaigns are tracked, analyzed and learning outcomes are recorded and communicated to the broader UA division.

They will also assist the AFM team with leading a strategic management cycle for annual giving based marketing. This cycle ensures alignment between UA and school/unit-specific goals, audience and constituent messaging, and marketing strategy and implementation. Robust data analysis will be used to inform changes to both high-level and tactical strategy.

They will also be integral to the development and deployment of strategies that seek to unite our direct marketing and digital solicitation eco-system. They will work cross-functionally on projects aimed at providing a seamless experience between our digital and direct solicitation programs.

The assistant director will also participate in Tufts University Advancement events and programming as needed or appropriate. He/she/they will take on additional projects as appropriate and needed.

What We’re Looking For: 

Minimum Required Experience, Education, Background, and Certifications/Licenses

Knowledge and experience typically acquired by:

• Years of related experience required: 3-5 years relevant experience in higher education/non-profit fundraising or equivalent experience in for-profit marketing, sales, or related fields
• Required education: Bachelor’s Degree, or equivalent combination of education, training, and experience.
• Required computer/technical skills: Direct marketing expertise, database management experience, Microsoft Office
• Other (Describe – i.e., lifting, domestic/foreign travel, foreign language):
  • Strong written and verbal communication skills are required. Candidate must be comfortable presenting in front of groups.
  • Must be articulate, personable, well organized and able to handle multiple projects concurrently.

Additional Preferred Experience, Education, etc. (Consider preferred qualifications including additional education, experience, or other job related skills.)

• Previous work with a crowdfunding platform is a plus.
• Previous experience using Salesforce Marketing Cloud or similar is preferred.
• Social media marketing
• Experience managing vendor relationships and working with variable content marketing
• Project management

An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.

Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.