This position leads digital engagement programs as part of the Advancement Communications team reporting to the Director of Advancement Communications. The Assistant Director works with the rest of the Donor Engagement & Communications (DEC) team to engage volunteers, ambassadors, and donors digitally through peer-to-peer fundraising and outreach. This includes leading the annual giving day and crowdfunding programs along with their respective ambassador programs. The assistant director serves as a liaison to various units within Advancement and coordinates efforts with those units and the DEC team.

Responsibilities

• Lead annual Georgia State Day (giving day) program and work with the Director to plan and execute the September event.
• Work with campus partners to identify, develop and launch crowdfunding campaigns.
• Audit peer-to-peer fundraising campaigns and report results to DEC Leadership.
• Develop an annual peer-to-peer text messaging campaign strategy for Annual Giving, Donor Relations, Advancement Communications, and the Alumni Association.
• Maintain digital engagement platforms under their purview as the primary admin and vendor contact, including ScaleFunder and ThruText.
• Establish and maintain an annual strategy for engaging advancement volunteers who support peer-to-peer engagement efforts.
• Coordinates engagement and solicitation of students and Graduates of the Last Decade (GOLD) constituency groups with appropriate staff members in the Georgia State Alumni Association.
• Serves as a college/unit liaison on behalf of the DEC team.
• Maintains operating plans and best practices for digital engagement programs under their position.
• Maintains digital engagement projects in the department’s project management system.

Bachelor’s degree in Business, Marketing, Public Relations, Communications or a related field and three years of supervisory/managerial related experience; or a combination of education and related experience.

Preferred Qualifications

• Knowledge and understanding of non-profit CRM software, preference for Raiser’s Edge or Salesforce.
• Experience with fundraising and engagement software platforms and managing vendor relationships. The department currently uses ScaleFunder, ThankView, Salesforce Marketing Cloud, ThruText, among others.
• Professional written and verbal communication skills including presenting, coordinating volunteers, and content creation.
• Understanding of and ability to keep up with best practices for annual giving, direct marketing, and strategic communications.
• Ability to manage multiple complex projects at one time on an ongoing basis.
• Comfortable working in a complex, multi-divisional, results-oriented environment. Demonstrated ability to work across teams with positive results.
• Ability to evaluate KPIs, metrics, and regular internal and external reporting to demonstrate value of digital fundraising campaigns.

Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.

University Advancement

University Advancement works to further Georgia State’s status as a national leader in student success, research and innovation, and cultural impact. By connecting with alumni, engaging donors and increasing philanthropic support for students and scholars, we’re helping to transform lives and build our global community.

Donor Engagement & Communications

Donor Engagement and Communications (DEC) is the central department responsible for Annual Giving, Donor Relations, and Advancement Communications at Georgia State University. The DEC team’s mission is to create a philanthropic culture that will lead to increased charitable support for the university and its students, faculty, and staff. One of the primary goals of DEC is to create an effective donor pipeline that will move alumni and friends toward supporting the university at a major gift level.

Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.