The Assistant Director of Annual Giving Communications will work in partnership with the Director of Annual Giving to develop, plan, and implement a robust direct and electronic mail program soliciting alumnae, parents, friends and students. The Assistant Director will also be responsible for the development and implementation of the department’s overall messaging strategies, ensuring effective integration across all annual giving channels.

Job Duties: 

• Plans, writes, coordinates and implements the production and delivery of the Annual Giving and Belles Varsity Club direct mail program and digital communications program.
• Composes acknowledgement letters to be sent to donors on behalf of the Vice President for Advancement and the President of the College. Assists the Director in planning cultivation and solicitation strategies for the giving societies.
• In collaboration with the Director of Annual Giving and the Office of Integrated Marketing Communications, the assistant director will ensure that the annual giving message is consistent with the College’s brand.
• Acts as project manager for the annual 24-hour Donor Challenge and communicates/coordinates with vendors, Annual Giving staff, and other key offices on campus to plan and implement Donor Challenge strategy.
• Analyzes and evaluates the outcomes of programs and, consistent with the most current market research, adjusts the plan accordingly to increase donor acquisition and retention, as well as gift renewal.
• Work in collaboration with annual giving staff to ensure consistent and effective messaging across all annual giving channels including, but not limited to, digital strategies, event and program communication, reunion messaging, phonathon scripts and student philanthropic initiatives.
• Prepares quarterly Annual Giving ads for the Courier.
• Oversees the content and development of the Annual Giving website.
• Manages the matching gift program.
• Works collaboratively with all areas of the Development office to advance fundraising goals.
• Assumes other duties as assigned.

Minimum Qualifications: 

• B.A. in English, communications, marketing or related field preferred
• Three years of related work experience with preference for development or annual giving experience.
• Advanced written communication skills with demonstrated ability to creatively and persuasively convey messages.
• Excellent planning and organizational skills
• Computer proficiency with Word, Excel, and Access is preferred.
• Excellent time management skills; use of effective tracking methods to complete work and projects in time required.
• Ability to analyze data related to direct mail strategies.
• Affinity for the mission of Saint Mary’s College.

Preferred Qualifications: 

A high-energy individual with demonstrated ability to meet deadlines, work independently and attend to detail while meeting clearly defined goals.

Saint Mary’s College is an Equal Opportunity Employer, in keeping with the College’s mission, Saint Mary’s is committed to increasing racial and ethnic diversity at all levels – students, faculty, and staff – and seeks applications from candidates who share this commitment.