• Develops and maintains GW’s annual giving multi-channel plan and deploys staff and operating budget resources to execute a best-in-class program and achieve fundraising goals.
• Partners with colleagues across campus and outside vendors to direct a high volume of activities across direct marketing and digital channels efficiently and with measurable outcomes.
• Working with annual giving and DAR leadership, sets aggressive but attainable goals for growing GW’s annual donor base through multi-channel campaigns.
• Serves as lead strategist and implementer of Annual GW Giving Day; establishes procedures and deadlines; evaluates outcomes and suggests changes as needed.
• Liaises closely with school and unit colleagues to drive annual giving strategy, set aggressive goals, and determine messaging and fundraising strategies.
• Collaborates closely with critical partners, including staff in Marketing Communications, Donor Relations, and school/unit-based fundraising teams to drive annual giving strategy, set aggressive goals, and determine messaging and fundraising strategies.
• Manages the team of direct marketing as well as the annual giving marketing budget to maximize efficiencies and ensure that projects are on-time and on budget.
• Develops key strategies for different annual donor segments to retain long-term donors and acquire new donors based on affiliation, class year, and interest and cultivates buy-in for these strategies.
• Liaises closely with Technical Services and Constituent Records staff to extract data; prepares, analyzes, and manipulates data for highly segmented annual giving campaign; maintains data integrity and identification of solicitable alumni counts; collaborates to provide alumni participation statistics and reports.
• Directs key process enhancements, in collaboration with annual giving staff and other partners to devise ask amounts, manage appeal codes and analysis, and other key functions that support the overall annual giving program.
• Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications: 

• Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 6 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 4 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications: 

• The ideal candidate is a tested annual giving professional with experience managing complex annual giving campaigns to drive results and meet expectations of a large institution.
• Proven ability to simultaneously manage multiple large-scale projects, plan ahead, and unify efforts across multiple teams is desired.
• Have outstanding written and oral communication skills; attention to detail; demonstrate high initiative and flexibility, and ability to work with different types of people and functional areas.
• Experience interpreting data and communicating results is also desired. Candidates who are eager to play a leadership role in expanding GW’s donor base and building a best-in-class annual giving multi-channel operation.

Typical Hiring Range: $76,075.37 – $104,562.23

The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.