Job Description

Reporting to the Director of Annual Programs, the Associate Director focuses on project management of the direct marketing program, the faculty and staff campaign, as well as the matching gift program. The Associate Director is the lead team member for developing and monitoring the segmentation and solicitation plans. This position plays a key role in data analysis, reporting results of the program, and implementing changes based on these findings and data trends.

The mission of Annual Programs is to create a philanthropic culture that will lead to increased charitable support for Georgia State University and its students. The Associate Director would be part of a team of 5 that works toward building a donor base which will structure the pipeline that moves potential prospects into leadership gift levels.

Responsibilities

Direct Marketing Program

• Manages and analyzes all aspects of direct mail solicitation efforts for all annual giving constituent groups, including alumni, friends, and faculty/staff.Lead staff of mail program generating a minimum of $300,000 annually.
• Primary contact with vendor to execute annual production calendar and communicates necessary deadlines to appropriate parties.

Data Segmentation, Analysis and Reporting

• Lead staff responsible for developing and monitoring the annual programs data segmentation plan, which serves as the foundation for all department solicitation and stewardship plans.
• Analyzes data for all targeted appeals to increase retention and acquisition rates.
• Ensures all solicitation and stewardship calendar activities are in line with segmentation plans. Monitors progress and analyzes results on an ongoing basis.
• Assists the director with compilation and maintenance of statistical data for tracking the success of all programs and projects.

Targeted Solicitation Programs and Collaboration

• Lead staff for faculty/staff giving program. Develops and implements the plan to solicit and steward faculty and staff donors.
• Lead staff for matching gift program. Develops and implements the plan, including targeted marketing materials and solicitations of specific companies, to solicit donors based on corporate matching gift opportunities.
• Serves as a liaison to 3-4 college/units on behalf of the Annual Programs department. Meets and communicates regularly with development officers to discuss specific college/unit strategies, analyze and report results, and add strategic fundraising opportunities as needed.

Qualifications

Bachelor’s Degree and two years of experience in the solicitation of gifts up to $25,000, or a combination of education and related experience.

Preferred Qualifications

• Preference will be given to candidates with campaign and/or annual giving experience.
• Knowledge of the Blackbaud application software Raiser’s Edge.