Associate Director of Annual Giving

Posted on 07/19/2019

Mercy Health Foundation

Baltimore, MD

Job Description:

The Associate Director of Annual Giving is responsible for strategizing, designing and executing the Annual Giving Program at Mercy Health Services, including all giving between $1 and $9,999. This individual will use a variety of approaches, including direct marketing and in person solicitations. She/he is responsible for identifying and qualifying prospective donors, cultivating positive relationships and directly soliciting donations at the intermediate level (between $1,000 and $9,999).

The Associate Director of Annual Giving is responsible for executing a robust annual giving campaign. This includes, but is not limited to:

Key Responsibilities:

  • Direct marketing: implementing direct mail, email and social media campaigns to grow our annual giving membership societies (Mercy Partners $1 – $999, Mercy Society $1,000 – $9999; 1874 Society for physicians $1,874+).Determine appeal frequency, timing and objectives
  • Determine strategy for appeals and overall objectives for each campaign
  • Liaise with Advancement Services and Communications Coordinator on logistics of all campaign materials
  • In-person solicitations for donors and prospects at the$1,000 – $9,999 level. Carry a portfolio of approximately 50-75 prospects capable of making gifts between $1,000- $9,999.
  • Collaborate with philanthropy services team and fellow gift officers to determine movement throughout the pipeline
  • Determining whether new societies or membership levels are warranted
  • Moving donors strategically through the pipeline
  • Increasing recurring gifts, automatic renewals and payroll deduction
  • Implement and manage a robust employee giving campaign
  • Growing the renewal rates and ensuring enough new donors into the pipeline annually
  • Establishing relationships with other members of the advancement team as well as clinicians and managers throughout the hospital system
  • Strategically and aggressively grow current, new and emerging philanthropy programs to achieve revenue targets, build relationships and support programs

Requirements:

  • 3-5 years of progressive fundraising experience
  • Experience with direct marketing campaigns — development and execution
  • Knowledge of direct mail techniques
  • Experience managing a pipeline, face-to-face asks and relationship building
  • Proven experience in building relationships with donors
  • Bachelor’s degree
  • Proficiency in Raiser’s Edge preferred

Hours Per Week:  40

Shift:   Monday- Friday

Travel Between Locations Required:  No

To apply for this job please visit www.mdmercy.com.