St. Joseph’s College – Lapsed Donor Bookplate Message Appeal
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| Title | Lapsed Donor Bookplate Message Appeal |
| Institution | St. Joseph’s College |
| Submitted By | Kelly Cortes Manager of Alumni Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2019 |
| Description | We wanted to do a test mailer, to specific affinity groups, and try to reaquire lapsed donors. We asked our alumni to write inspiring messages to students, to be displayed in library bookplates. Alumni responded with the most thoughtful, wonderful messages. |
| What makes this unique | We had beautifully designed bookplates places into reference books in the library, as well as the most checked-out books. Alumni were able to send meaningful messages about their positive experience at College. While students were surprised to find memories from our alumni from the past 100 years! |
| Outcome | We raised $18,974 from about 200 donors, which was one of our most successful results from a new test piece. And we were thrilled to have 200 personalized messages from our alumni to our students, to enjoy for years to come. |
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