St. Joseph’s College – Lapsed Donor Bookplate Message Appeal

Posted on 04/01/2021

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Title Lapsed Donor Bookplate Message Appeal
Institution St. Joseph’s College
Submitted By Kelly Cortes
Manager of Alumni Giving
Category Direct Mail Appeals
Institution Type College / University
What fiscal year did this effort occur? 2019
Description We wanted to do a test mailer, to specific affinity groups, and try to reaquire lapsed donors. We asked our alumni to write inspiring messages to students, to be displayed in library bookplates. Alumni responded with the most thoughtful, wonderful messages.
What makes this unique We had beautifully designed bookplates places into reference books in the library, as well as the most checked-out books. Alumni were able to send meaningful messages about their positive experience at College. While students were surprised to find memories from our alumni from the past 100 years!
Outcome We raised $18,974 from about 200 donors, which was one of our most successful results from a new test piece. And we were thrilled to have 200 personalized messages from our alumni to our students, to enjoy for years to come.


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