University of Northern Iowa
| Institution | University of Northern Iowa |
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| Submitted By | Derick Stoulil - Associate Director, Annual Giving Programs |
| Click image to view complete sample |
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| Description | This piece is our FY25 Anniversary mail appeal. Our intended audience is donors who have lapsed one year based on their last gift. We launched our Anniversary mail appeal in FY24 through our partnership with EAB. We brought the piece-in house and partnered with our Communications team to design the piece and deploy ourselves. We are proud of the piece and the response it has received so far. To date, we are up over $1,300 in revenue based on this point last year. |
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