The Ohio State University Wexner Medical Center
| Institution | The Ohio State University Wexner Medical Center |
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| Submitted By | Tasha Thomas - Dir. Individual Giving and Analytics |
| Click image to view complete sample |
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| Description | This is a new appeal we designed to solicit memorial donors around the anniversary of their memorial gift. We had been excluding these donors for years from annual giving but wanted to encourage them to give again. A seed packet in paper that can be directly planted is included inside the appeal. Once a donor makes the second gift we then roll them into our annual giving outreach. It has been very successful and we plan to continue sending it semi-annually. |
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