Posted on 11/07/2018

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InstitutionIndiana University Foundation
Submitted ByBill Elliott - Content Marketing Specialist
Click image to view complete sample
Description

a) The audience is Indiana University graduates who were previously scholarship recipients themselves.
b) The purpose is to encourage these alumni to donate to a specific scholarship for those in the greatest financial need.
c) What is unique is that the email conveys a great deal of information in a visually appealing, user-friendly way. Despite the large amount of text, it is easy on the eye, feels balanced, and has a generally "warm" feel about it.
Submitted for Writing Workshop

Categories
  • Acquisition
  • Affinity
  • Retention
  • Scholarship/Aid
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