UVA Alumni Association
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was our end-of-fiscal-year solicitation that went to all current year donors (as a second ask) and all our LYBUNTs and SYBUNTs. We wanted to use this as a solicitation, but also a mini impact report for the donors who had already given during the fiscal year. |
| Submitted By | Megan Murphy-Keller - Senior Associate Director, Development |
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