Penn State College of Medicine

Posted on 11/07/2018
InstitutionPenn State College of Medicine
Submitted ByJohn DeRosier - Direct Response Coordinator
Click image to view complete sample
Description

This was the launch email for our annual Honor Your Doctor campaign. This allows grateful patients to thank their physician for their time and efforts. The message is contingent upon giving a gift and is sent to the doctor of their choice. The intended audience was very large - we sent it to the entire database of patients from the previous 12 months at every Penn State Health facility.

Categories:
  • Affinity
  • Recognition

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