University of Florida
| Audience | General |
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| Purpose | Appeal |
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| Description | This campaign marked our first new concept initiative since shifting away from APR. We sent two targeted emails: one from a graduating senior discussing the impact of donations on her time at UF, and a follow-up from a Senior Marshal who oversees graduation. Each email was segmented with tailored messaging for alumni and parents. Additionally, we incorporated a competitive element by encouraging donors to share their class pride based on their graduating decade. The campaign's unique approach aimed to engage the audience through personal stories and a sense of community pride. The intended audience included alumni and parents, with the purpose of appealing for donations to support a new scholarship fund at UF. |
| Submitted By | Kristi Hill - Assistant Director of Annual Giving |
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