Case Western Reserve University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was our Q2 letter. It was proceeded by a statement mailer (ugly betty) in Q1. This was sent to all of our LYBUNTS and SYBUNTS. I like to follow a statement mailer with a more substantial letter. That way we are catering to people that prefer the quick to the point mailers, and also those that want a little more substance. Before I started the mailer did not have a signer. I got our Alumni Board President involved and he now signs all of my letters. This Q2 letter outperformed the Q2 mailers for the past 3 fiscal years. |
| Submitted By | Candace Harmon - Director of Annual Giving |
| Year | 2023 |
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