Texas Tech University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This piece was our FY23 Academic Year End appeal. 25,000 mail pieces to LYBNT & SYBNT and high priority modeled long lapsed and never givers. We used our mascot as the signer - a few weeks before the next mascot would be announced - after feeling fatigued from other signors. This piece was very unsuccessful. Unsure if it was the copy or the signor or all of the above. |
| Submitted By | Shannon Wallace - Associate Director |
| Year | 2023 |
| Keywords |
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