University of Missouri-Kansas City
| Audience | Young Alumni |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | This is a "stay connected" postcard for recent graduates/young alumni as part of a campaign we just launched last year and will be mailing it in June 2024. The first two components of the campaign involved a welcome letter and alumni lapel pin the 2023 graduates received a month after graduation in June 2023 for May '23 grads, and January 2024 for December '23 grads. 6 months after graduation, they receive an email communication indicating their UMKC email address is set to expire and to update their email to stay connected. The postcard (sample attached) will be mailed a year after graduation. It uniquely identifies our brand and has catchy messaging, and also has a call to action for attending alumni events and getting involved with the Young Alumni Committee. |
| Submitted By | Jenlyn Meyers - Assistant Director, Alumni Relations |
| Year | 2023 |
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