Colorado State University

Posted on 11/07/2018

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AudienceGeneral
PurposeAppeal
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Description

The audiences we solicited via text were Past Day of Giving Donors, FY23 First-Time Donors, Acquisition First-Time, and Acquisition Lapsed. We utilized language specific to that audience. This mirrors our email strategy; there were rounds where we utilized language specific to these same audiences. There were certain email audiences we did not text.

Submitted ByLayne Doctson - Assistant Director of Annual Giving, Digital Strategy
Year2023
Keywords
  • Giving Day
  • Participation
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