Kent State University
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | For our end of calendar year appeal in December 2022, we combined nostalgia with the magical feeling of the winter holidays. We created our own lyrics to “Walking in a Winter Wonderland,” along with a virtual Kent State snow globe. This email message was sent to a general audience, and it was our best performing end of calendar year campaign in several years. |
| Submitted By | Kristen Traynor-Mytko - Assistant Director, Communications and Annual Giving |
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