Saint Mary's College
| Institution | Saint Mary's College |
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| Submitted By | Thomas Josenhans - Assistant Director of Annual Giving Communication |
| Click image to view complete sample |
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| Description | The College sends a direct mail campaign at the end of the spring semester aimed at LYBUNTs, SYBUNTs, and donors who have given a pledge in previous years but not yet met that level during the current fiscal year. Messaging features a student and includes both a simple call to action and the past four years of giving history for the donor. |
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