The Ethel Walker School

Posted on 11/07/2018
AudienceGeneral
PurposeAppeal
Click image to view complete sample
Description

This ThankView was sent to everyone associated with the School, segmented between donors and non donors. We love to highlight alums who have made a significant difference in the world and incorporating video is one of my favorite things to do. Video also increases our open rates drastically. This was both an appeal and a stewardship piece for constituents who have already donated. In our appeal to non donors, we mention how their gift can make an impact on this generation of students.

Submitted ByAllie Harris - Advancement Communications Coordinator
Year2023
Award Recipient
Keywords
  • Acquisition
  • Retention

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