University of Pittsburgh
| Audience | General |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
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| Description | This is our stewardship video and accompanying postcard to all FY23 donors. In FY23, we focused our stewardship efforts around "Pitt Stories". We often get caught up in ensuring campus-wide representation in everything we produce. For example, do we have research, health sciences, liberal arts, athletics, etc. all present in our stewardship efforts? Instead of trying to be all things to all people in each stewardship piece, we decided to focus on one single story each time. Throughout FY23, we produced 5 written "Pitt Stories" and at the end of the year, we produced our first "Pitt Stories" video. (Use the QR code or URL on the .PDF to view the video.) We plan to rinse and repeat the general outline of this video with 4 more "Pitt Stories" videos for FY24. |
| Submitted By | Kara Getkin - Director, Direct Marketing |
| Year | 2023 |
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