Baruch College
| Audience | General |
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| Purpose | Stewardship |
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| Description | At the time of production, we didn't know how big Artificial Intelligence would play in higher education. Our feature story in the Alumni Magazine turned out to be very timely and well-received by our audience. This was a printed magazine sent to all over 130,000 households made up of alumni and donors. A highly rated prospect made a 2nd gift (5 figures) and it opened up the conversation for a 6-figure gift. It also allowed us to continue marketing our shirt. |
| Submitted By | Sidney Ko - Associate Director, Annual Giving |
| Year | 2023 |
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