Cal State San Bernardino
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | The direct-mail piece was different than the usual one-pager with the perforated bottom. It included the gift history, bold photos, colorful design, QR code, and a clear step-by-step section on how to make a gift. |
| Submitted By | Susana Barbosa - Interim Associate Director of Annual Giving |
| Award Recipient |
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