University of Virginia
| Audience | Young Alumni |
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| Purpose | Appeal |
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| Description | Our primary goal was to increase undergraduate alumni participation, while also generating revenue. The direct marketing team at the University of Virginia developed a multi-channel campaign for it's NextGen (recent graduates) audience that included a beanie premium. This campaign utilized a postcard, three emails, and a social media presence. |
| Submitted By | Katherine Leatherman - Associate Director, Direct Marketing |
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