This digital marketing effort was sent on #GivingTuesday and kicked off a 4-day “Fund Week” campaign that was focused on increasing participation from parents and other constituencies. The week, which included donor challenges and incentives for first-time and recurring donors, was a huge success not only in terms of fundraising but also as a community-building event.
Submitted By
Caitlin Zavorskas - Assistant Director of Development for Annual Giving
Award Recipient
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