This appeal is a new effort for our team and is the first spring appeal that has shown success and part of our strategy to encourage donors to make multiple gifts in a year. We first used it in calendar year 2021 and sent it to current donors and lapsed donors.
Categories
Second Ask
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!