Eastern Illinois University
| Institution | Eastern Illinois University |
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| Submitted By | Matt Williams - Director of Annual Fund and Alumni Communication |
| Click image to view complete sample |
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| Description | Each Spring, we send out a direct mail appeal to lapsed donors. We did four segments and this one was sent to alumni who had been affiliated with a campus group or organization. The letter came from the Director of Student Life and was not specific to any one organization. |
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