Harvard Business School
| Institution | Harvard Business School |
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| Submitted By | Charlotte Smith - Director, Development Communications |
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| Description | The primary goals were to raise awareness of the HBS Fund and proactively encourage fiscal-year-end giving among alumni visiting the website for any reason. The promotion didn't target any particular type of alumni prospect/donor, but it was expected to be most effective as a reminder for those already disposed to give. Especially on the last day, when the ad appeared on entrance, it made it very easy for would-be donors to get to our online giving form. |
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