AI-Powered Virtual Engagement Officer

InstitutionWilliam & Mary
Submitted ByMeghan Palombo - Associate Vice President, Annual Giving & Philanthropic Engagement
Year2025
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Description

William & Mary's Wren AI-Fundraiser (VEO) targets annual giving prospects with gifts under $500. It has driven two-way engagement. Wren's primary use cases include pipeline support, timely stewardship, and converting lapsed donors to recurring gifts.

Award Recipient