Introductory Lessons

AGN’s introductory lessons help orient new staff and volunteers to the fundamentals of annual giving. Begin your journey with our 60-minute Introduction to Annual Giving to gain a general understanding of the field. Then, take part in our SPACE Certification Program to master the 5 core concepts of annual giving and to establish a framework for what’s to come as you participate in our training programs and navigate our vast library of resources.

Below are some of the additional introductory lessons that we offer. All are free for AGN Members.

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Appeal Channels

• Websites & Giving Forms
• Direct mail
• Email *
• Phone *
• Texting *
• Social media
• Volunteers *
• Gift Officers

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Special Constituencies 

• Students
• Young Alumni
• Reunion Alumni
• Parents
• Faculty/Staff

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Other Topics

• Acknowledgements
• Acquisition
• Affinities
• Athletics *
• Challenges
• Crowdfunding *
• Events *
• Giving days
• Impact communications *
• Leadership gifts
• Loyalty programs
• Participation
• Premiums
• Reactivation
• Recognition
• Recurring gifts *
• Retention/renewals *
• Scholarship appeals
• Surveys *
• Testing-A/B
• Upgrades/ask amounts
• Video *

 

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For more information, please email us at [email protected] or call 888.407.5064.