Direct Mail Impact Appeal
| Institution | Cornell College |
|---|---|
| Submitted By | Danny Buzzell - Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This fall appeal was the first time our team produced a solicitation for the fall cycle, and it introduced our fiscal year long theme and marketing strategy "Because of you...". The appeal was broken into two primary segments, a general audience and an athletics audience (who received a more appropriately branded version). |