"Name a Squirrel" Campaign

InstitutionThe University of Georgia
Submitted ByClarissa Hobbs - Annual Giving Coordinator
Year2025
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Description

Inspired by Ole Miss, UGA’s inaugural “Name a Squirrel” campaign turned a whimsical idea into $56,000 for university programs. Over 1,300 donors across the country named more than 1,000 squirrels, from Archie to Sir Nibbles of Nuttingham, proving that creativity, humor, and Bulldog pride can drive meaningful engagement and lasting impact.