James Madison University
| Institution | James Madison University |
|---|---|
| Submitted By | Lexy Stover - Annual Giving Coordinator |
| Click image to view complete sample |
|
| Description | Annually, we send copies of our previous fiscal year impact report to our lybunt and sybunt donors as a solicitation piece. Due to the heavy cost associated with production of the impact report we decided to A/B test sending a hard copy or providing a short url and qr code with a digital version. |
| Categories |
|