Calendar Year-End Direct Mail Appeal
| Institution | Whitman College |
|---|---|
| Submitted By | Claire Evans - Senior Associate Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Direct appeal for end of calendar year. Sent to alumni and parents. We created a multi-channel outreach with the theme of "Which door will you open?" beginning on Giving Tuesday through the end of the calendar year. We segmented emails around specific programs and priorities that are only made possible from philanthropic support. |