"Axe of Kindness" Email Appeal
| Institution | Northern Arizona University |
|---|---|
| Submitted By | Debra Floyd - Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | The audience for this email was all alumni (donor& non donor) to announce a donor-sponsored challenge, Homecoming Weekend. The goal was to drive support for student crowdfunding projects and serve as one more big push by leveraging the pride/events around NAU's 100th Homecoming. This challenge was communicated via this email, social media, and all Homecoming events. |