University of Virginia
| Institution | University of Virginia |
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| Submitted By | Erin Ward - Assistant Director, Content Creation |
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| Description | This mailing was our first print piece solicitation for our "Next Gen" audience (graduates of the last decade). We usually stick to email and text for this group but wanted to try a mailing. Spoiler: It looked great but performed poorly. We are trying many things to crack this audience but have yet to find the secret sauce! |
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