University of Oregon

InstitutionUniversity of Oregon
Submitted ByCeleste Christie - Assistant Director, Annual Philanthropy
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Description

This is a postcard mail piece to accompany a crowdfunding campaign to raise $40,000 to purchase 4 sousaphones. The mailer is for band donors, band alumni, athletics donors, and season ticket holders. Since some of the sousaphones are older than the students playing them, I thought it would be fun to anthropomorphize the oldest sousaphone to emphasize the aging equipment.

Categories
  • Acquisition
  • Affinity
  • Crowdfunding
Award Recipient