Harvard Divinity School
| Institution | Harvard Divinity School |
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| Submitted By | Kristin Ponte - Assistant Director, Alumni Relations and Annual Giving |
| Click image to view complete sample |
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| Description | This is our calendar year end e-appeal, authored by an alum volunteer and Leadership-level donor. This was the first e-appeal where we did branded, segmented versions for our leadership and loyalty societies. It was the only alumni authored appeal this year and it received the most click throughs and gifts. |
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