OU Alumni Association

AudienceYoung Alumni
PurposeStewardship
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Description

Apologies for old subject matter!

We are just now starting up our young alumni engagement strategy...again.

We did try a "Destination Next" event back in 2018 (pre-Covid) and had some moderate success.

We may try looking at doing something similar going forward now that we have better data.

Basically, we hosted a reception for anyone we knew (based on data) that would be moving to Dallas for their first job to get them plugged into the OU network.

Audience: Recent OU Grads (past 3/4 years and recent grads from that year we knew were in Dallas. We also invited OU Club of Dallas volunteers and a few handpicked "older grads" in the area.

Purpose: Welcome recent OU grads in Dallas to their "new city" and get them connected with the OU network and regional/affinity alumni clubs in the area ( OU Club of Dallas/Black Alumni Society - Dallas)

Result: Not a great turnout given total number but the smaller group we had was great. A handful ended up getting connected as volunteers with the OU Club of Dallas. The folks that showed up were excited and grateful for effort.

Submitted ByAndrew Wertz - Director - Alumni Engagement
Year2018
Keywords
  • Young Alumni