UND Alumni Association & Foundation

AudienceGeneral
PurposeAppeal
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Description

This was an appeal to nondonors for the campus food pantry. We experimented with a nontraditional design in an effort to engage a new audience. The design featured a brick of Ramen noodles, for many a staple (i.e. "cheap") food during their college years that we felt many of our recipients would connect with. It was also a postcard with no BRE - just the QR code.

Submitted ByAlyssa Konickson - Associate VP of Marketing & Communications
Year2023
Keywords
  • Participation